Evaluation: Question 2

Evaluation: Question 1

Construction: Making of (Double Spread)

Below is a presentation on the Double Spread Page making.

Presentation created on: Microsoft PowerPoint

Construction: Double Spread (Content)

The double spread will consist of an interview with the actress/model Soha Ali. Who is a teenage celebrity who has gained popularity after working in Pakistani TV shows and have modeled for some of the local brands in Pakistan and has become the fashion icon for teenagers. She is looked up-to by the youth as an inspiration.

Title: Soha Ali, Famous Fashion Figure

The 18 years old Soha Ali is one of the newest up coming fashion icon. She is young, beautiful, vibrant and not afraid to be who she is. And has already mesmerized us with her looks and attitude towards her modelling career for brands like Cross Roads and Breakout. But fame has touched her feet after her outstanding performance as an actor on the hit Pakistan television show “Kuch Ehsaas” aired on HUM TV. Where she is shown as a young teenager struggling through the life's, ups and downs. We love how she carries her everyday look a pair of ballerina flats, skinny jeans and an edgy top in real life and the looks in the television show.

How did you get started?

I have always loved being in front of the camera since I was a child. I was in a shoot for Lesiure Club when I was 10 I absolutely loved it that was when I wanted to model. As far as my career in acting I have been motivated and encouraged by my family a lot. I took acting classes also because the only acting I have done was in school plays.

So it has been non-stop since then?

Yeah I guess so. Ever since I was I 16 started modelling for smaller brands and from there I am here.

Has Fame changed you?

 I think everyone changes. When you grow old you learn different “things about yourself”. You meet new people, and form different relationships with them. I have just become aware of the world around me and who I am and who I want to be and do.

What you wear everyday, parties and awards is reposted on twitter and Instagram. How do you feel?

Ah! I am happy what I wear is being admired by the girls. All I can say  is                      

“Whatever  you  wear  be confident because that's the key"

I wear what I am comfortable in and I try to be myself. Sure I follow the trends but if I am not comfortable in it I won’t wear it.

Western wear is becoming more popular in teenagers as well as the adults. Whats your opinion? 

Yes it is. Because its more comfortable and one can experiment with their looks. I myself wear western wear more than the traditional clothes, no one likes Clutching to their kameez on a windy day. The Pakistan fashion industry is developing and western wear is being accepted by the society so might as well enjoy it.

Who do you look up to as a fashion Icon?

Someone I love when it comes to fashion is Gwyneth Paltrow. I think she is so classy and sophisticated but still very fierce in a way.

What are you most likely to wear to a party?

A dress or a jump suit will look good too with stellitos. Although,

 “I  respect  those  who have  their  own  sense  of fashion”

Do you feel there are disadvantages of being in the spotlight?

Well, everything has its ups and downs, and same is the case with being in the spotlight.

What are your favourite places to shop?

Mango and Quiz.

 If you had to pick one career acting or modelling?

Acting, even though I have just started and I never thought that I will do it for a living, I enjoy it more I like how it challenges my abilities. I like being challenged.

Anyone from the industry you will like to work with?

A lot of people actually but I would love to work with Sameena Peerzada she is an amazing actor.

Any advice?

Yes as I said before wear what you are comfortable and confident about but do things out of your comfort zone, challenge your self..

Construction: Double Spread (Rejected Photographs)

The expression of the model is not that pleasing as well as the posture as one leg down and one leg lifted up looks odd. The lighting is not good either due to which the picture is dull.

 This photograph is rejected because the legs of the model look odd the left leg is not resting on the floor and gives the feeling that the model is uncomfortable and her expression gives the same feeling too. I also failed to capture the whole bench and the bench cut of at both ends is also the reason I have rejected this picture.

Construction: Double Spread (Selected Photographs)

 I have selected this photograph because I was able to capture the energy in this photograph, the posture, the expression and the lighting is really good. The way the model is posing makes the photograph interesting and different.

The lighting, the posture of the model and expression of the model is once again good and everything compliments each other. The model looking away from the camera creates a mystery and for the double spread there is no need for the model too have strong eye contact with the audience unlike on the cover page.

Construction: Double Spread (Photography)

Below are the pictures for the double spread. All these pictures are originally take by me.

Construction: Making of (Contents Page)

Below is a presentation on the Contents Page making.

Presentation created on: Microsoft PowerPoint.

                                

Construction: Rejected Photographs (Contents Page)

One of the major flaws in this picture that I came to realize later was that the background is not acceptable and distracts the eye from the model.

\

One of the reasons I did not use this photograph was because the hair is covering the dress of the model.

The way the hair is placed does not good look at all. When I took this picture I was trying to take an interesting picture. Although to me it is an interesting picture and really different from the rest of the pictures. But, I am not going to use it because I feel that I need to chose a picture that is more conventional.

The reason I rejected this photograph is because I do not like the posture of the model.

Construction: Additional Photographs (Contents Page)

These are the additional pictures I took for the contents page.

Construction: Selected Photographs (Contents Page)

                                 Its an overall good picture which I can use in the contents page. The background is acceptable too.

The posture of the model is really good. 

I selected this picture because of the posture of the model.

I selected this picture because how confident she looks.

Construction: Photography (Contents Page)

I did a separate shoot for the contents page and these are the photographs from the many many photographs I took.

Construction: Cover Page (Making)

Below is a presentation on the Cover Page making.

Presentation created on: Microsoft PowerPoint

Construction: Cover Page (Content)

Main Cover Lines: "Soha Ali" Famous Fashion Figure.

The cover lines I have decided keeping in mind that my magazine is a winter issue.

Cover lines: 

• Gorgeous Coat & scarves
• How to wear + How to wear it
• Denim for every size
• The best clothes for every size
• Shoes in demand
• Winter Solutions
• Get Stripey
  Just how to wear stripes &look great in it
• Sweaters that warm you up this season

Puff: Discount coupons for Cross Roads

Issue Date: November 2014

Website address: ww.modage.com

Construction: Rejected Photographs (Cover Page)

Rejected because the model is not framed accurately as left hand of the model is not in the frame. Moreover the hair of the model looks messy as compared to the rest of the pictures.

Although expression of the model is really good but I failed to capture the photograph as the arms of the model are not in the frame so I have rejected this photograph.

The main issue with the this photograph is that the  expression of the model gives a feeling that she was caught off guard and that she was not ready for the photograph to be taken. Also the way she is posing is not pleasing either.

Construction: Cover Page (Photography)

After a spending a lot of time I finally decided the best pictures from the the many many photographs I took for the cover page. All these pictures are originally taken by me. Below are the pictures:

Construction: Cover Page (Selected Photograph)

This is the picture that I have selected for the cover page. The quality of the picture is good and also the lighting is perfect. There is no area in the picture which is over exposed. The expression of the model is adequate. The model has a strong eye contact with the audience and the posture of the model is really good the way the model rests her hand on the wall. Her right hand raised and resting on the wall and her leg a little bit of raised balances the photograph and makes it look interesting. The hair of the model is not cluttered, they look perfect.

Construction: The Shoot 1 (Cover Page and Double Spread Page)

The photo shoot for my magazine was an overall good experience. I was able to achieve the desired results as my model Soha was very dedicated so was I. Due to which we were able to complete our shot within a time span of 4 hours including getting the model ready and the breaks included. The weather was good. I did the shoot between the time 1-5 pm. However, we could not shoot between the time span of 1-2 pm as the sunlight is harsh and at the top of our heads so I used this time to get the model ready. In the end I was able to get the desired photographs and was happy with the outcome. My hard work actually paid of in the end. One of the lessons I learned was how planning everything before hand from the clothes to the make up to the hair style makes everything easier and that is the reason I did not had to worry about anything else but the task at hand which was taking photographs.

Construction: The Shoot 2 (Contents Page)

The photo shoot was an overall good experience also. I did some of the shoot in the garden and the rest indoor. I could the shoot indoor between the time span of 1-2 pm as in my shoot for the cover page and double spread page it was an outdoor shoot so I couldn't shoot within this time span. I was organized as I had everything planned before hand.

List of Productions for Magazine

Model List:

Soha Ali

Mahgul Amir

Costume and Accessories List:

Soha Ali:
Outfit 1: Striped long sweater and black tights.
Outfit 2:White shirt and skin mini dress and black tights with brown boats.
Outfit 3:Check coat and black tights with brown boats and bandanna as one of the hair styles.

Mahgul Amir:
Outfit 1: Black and pink polka dots long shirt.
Outfit 2: White button down chiffon shirt.
Outfit 3: Blue baby collar shirt.
Outfit 4: Lght peach net dress.

Planning: Graphics and Typography

The graphics and topography will not be vivid because the pictures will be astounding as I want the model to out stand the typography and graphics. The typography and graphics will be simple and elegant and making sure that the model catches the attention of the audience and that the typography and graphics do not over throw the photographs.

 I am now going to further describe in detail the type typography I am going to be using.

The masthead of my magazine will be bold. I am going to use a Serif font hat's because in my
research on similar magazines I came across some mastheads that used a Serif fonts. I don't want to use any Calligraphic fonts as I don't want the masthead to be merged into the background also during my research I did not came across any mastheads that used Calligraphic fonts which means I have made the right decision to
use a serif font.


The main cover lines and cover lines of my magazine will use the sanserif and calligraphic fonts because from my point of view if keep using the same font throughout it will make magazine look monotonous and really boring.
The same will be for the text on the contents page.



I plan on not using any effects on the text until and unless it requires me to if I face problem when it comes to the readability of the text.

Pugs, puffs and strips are essential in every magazine. I will be using them to
highlight any special offers.

For the main body text of the cover story I will be using a variety of fonts and color schemes which do not contradict the anchoring images I am going to use. The main body text size will be according to the length of cover story content and the rest will be adjusted according to my layout.

Planning: Mis-en-scene

 The arrangement of everything that appears in the framing – actors, lighting, décor, props, costume – is called mise-en-scène.

Hair: 
         The model is going to have loose curly hair, which gives a natural as well as a casual look. The curly hair can be used in different ways. The main reason being they are casual and not that extravagant. The hairstyles will be along the lines of the pictures given below.              

                                                                         1st Hairstyle

                                                                   
                                                                       2nd Hairstyle

3rd Hairstyle

Make up: 
                Casual wear is accompanied by a natural make up look. The eye make up will be inspired by the picture given below.

Lights: 

          No extra lights will be used. As the shoot will be done in natural light as my shoot does not require any yellow lights.

              

Planning: Idea for Cover Story

My double spread will be about a teenager celebrity who has gained popularity after working in Pakistani TV shows and have modelled for some of the local brands in Pakistan and has become the fashion icon for teenagers. She is looked up-to by the youth as an inspiration.

The title I have come up with for the cover story is "Famous, Fashion, Figure"

Planning: Budget

I tried to keep the budget as low as possible. Other materials such as make up and shoes were borrowed. The budget list is as follow:

Planning: Industry (Publisher)

The Dawn Media Group covers three areas: print media (organised as a separate division called Dawn Group of Newspapers), broadcast media, and internet media. Being one of the largest Media group companies in Pakistan we will be able to target a major audience. The Dawn Media group is a large media company with their foothold in many areas of the media industry also with a well reputed name a name familiar to the audience. So I decided to let the Dawn Media Group publish my magazine.

Planning: Software

The Software I am going to use is going to be Adobe Photoshop CS3. I know some of the basics of Photoshop basically the ones I used when I constructed my magazine for the preliminary task.  However to refine my  existing skills I self taught myself through tutorials over the internet but I got to learn so much more about how to use the various tools and various techniques to perform a certain function through lessons held by our photography teacher on how to edit photographs. Photoshop is going to be used for editing of the pictures from making the magazine to making the mock ups. Photoshop is the main software in the making of the magazine.