Genre: Fashion
Sub Genre: Casual Wear for Women
A genre adopts the codes and conventions of other texts in that similar genre and the content and style tells us what genre a media texts belong to.
The genre I have chosen is fashion and the sub genre is casual wear for women. Fashion is of great importance in our society and our appearance is greatly affected by the clothes we wear. Fashion matters in our
day-to-day lives. As, we see casual wear attire has become very popular in Pakistan especially in the teens and young adults. Teens want to experiment with their looks. According to the statistics the Pakistan's youth population is 30%.
The casual wear is the Kurta with Jeans and Trousers. Tight half sleeve and sleeveless shirts with Capri trousers and a top and jeans have also been adopted. The casual wear is inspired by the American fashion. The youth feels that casual wear is comfortable and gives them a freedom of expressing themselves. There are no magazines on casual wear to guide the women and keep them up to date on the latest fashion. I have a general knowledge on this sub genre. But, I will have to do a lot of research and conduct a survey in order to understand my audience. I am going to take this as a challenge as it does not belong to my culture, but to a foreign culture adopted by our society. But as it is becoming dominant in my society I want to help the audience so they could have the right guideline on casual wear. A lot of Pakistani fashion designers are launching their casual wear collection. Which shows that casual wear is becoming dominant in our society.
The casual wear is the Kurta with Jeans and Trousers. Tight half sleeve and sleeveless shirts with Capri trousers and a top and jeans have also been adopted. The casual wear is inspired by the American fashion. The youth feels that casual wear is comfortable and gives them a freedom of expressing themselves. There are no magazines on casual wear to guide the women and keep them up to date on the latest fashion. I have a general knowledge on this sub genre. But, I will have to do a lot of research and conduct a survey in order to understand my audience. I am going to take this as a challenge as it does not belong to my culture, but to a foreign culture adopted by our society. But as it is becoming dominant in my society I want to help the audience so they could have the right guideline on casual wear. A lot of Pakistani fashion designers are launching their casual wear collection. Which shows that casual wear is becoming dominant in our society.
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