Below I have mentioned some of the major characteristics that are seen in a Fashion, casual wear magazine for Women.
- Clothes:
Plain, simple and decent and not that extravagant.
- Make up:
Follows the contemporary trends. Natural or light make up or according to the clothes worn by the model.
- Hairstyle:
A variety of hairstyles used, tied hair, open hair or semi-tied hair. Whatever, hairstyle best fits the clothes.
- Typography:
The font style used is sans-serif to give a casual impact.
- Background/Settings:
The setting is usually indoor and the background is most of the time plain in very rare cases the shoot is done in an outdoor location.
- Expression:
A serious expression or the model could be smiling.
- Body Language:
Is casual and spontaneous.
- Accessories:
Delicate and light jewellery worn. A necklace, studs or bracelets worn. Bags could be used.
- Colour scheme:
Too much bright colours or too much light colours are not used a balance is maintained.
- Props:
Could be a chair, sofa,bench or pets.
- Masthead:
The font used is sans-serif as it is curvy and gives a casual impact.
- Puffs and pugs:
Are used to catch the attention of the audience.
The content the magazine contains:
- On clothes
- The latest fashion
- The hairstyles
- Make up
- Where to get outfits from
- Shoes
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